Influence and the Power of Cognitive Dissonance
There’s a story that Benjamin Franklin told in his autobiography that demonstrates the power of cognitive dissonance.
Tagged: Influence
How To Get A Calf Into The Barn
Ralph Waldo Emerson, the famous nineteenth-century poet and essayist, was out one day trying to get a calf into the barn. “But he made the common mistake of thinking only of what he wanted:...